Are You in the Business of Pleasure?

You might not think you are in the business of pleasure, but we all are, to one degree or another.  If we don’t give our clients a great experience, they’re not likely to come back.  That’s why we can learn so much from the entertainment industry, even though we might...

Are You Fully Supported in Your Business?

Whether we run a large company with dozens of employees or run our own solo business, we rely on a support team of vendors, customers, employees, contractors, and other associates that help us carry out our business goals.  Here’s a fun exercise to discover the...

The Power of Permission

What have you been wanting to do in your business for a really long time?  Perhaps you’ve been wanting to raise your prices.  Maybe you want to hire an assistant or another team member but haven’t gotten around to it.  Or maybe you want to work less and focus on...

Do You Know the Lifetime Value of Your Client?

How much is the average client worth to your business?  Not just per project or even per year, but for the lifetime of your business.  Calculating the lifetime value of a client is an eye-opening exercise I recommend to every small business owner. Repeat business...

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